As Old Town has changed so has our image. To ensure Old Town Winchester’s (OTW) visual brand is consistently, professionally, and memorably conveyed, OTAC hired a professional branding firm to design logos, refine our color palette, and choose a tagline that showcases OTW as a great place to work, live, and thrive.
This Guide provides easy rules so you can use OTW branding elements in your promotional materials, along with your own logo and visual identity, to better promote your business, organization, or event. As more and more downtown stakeholders use OTW branding elements, our brand becomes ever more recognizable and desirable, and this benefits us all by driving traffic and energy into Old Town.
With this Guide, you’ll find it easy to incorporate the OTW brand into your own marketing materials.
Old Town – Greatness begins here.
Thank you for helping us promote Old Town Winchester!
Help us to understand how OTW’s branding is being used by filling out the request form below. Once your request has been reviewed, we’ll send you a password to access the branding content (i.e. logo choices, pictures, etc.). Standard turnaround time: items should be received within 24 hours of placing the request.
Please review the Old Town Winchester Branding Guide before using any of the branding content (i.e. logo choices, pictures, etc.). If you have any questions about the process, please email Main Street Program Manager Alex Flanigan at firstname.lastname@example.org.