Business consultant Marc Wilson will be presenting a pair of free workshops on April 3rd and April 4th at 8am. The insightful business workshops will be held at the George Washington Hotel. The first workshop on April 3rd is entitled “Staying Relevant to a Changed Customer”, and the second workshop on April 4th is entitled “Team Eventacular Towns, Events & Merchants Partnering for Profit”.
About Marc Wilson: Marc Willson brings 35 years of experience to bear helping retail, restaurant and tourism-related small businesses refine and promote their concepts to the public. In 1975, Marc started his retail career as co-owner of the largest distributor of Earth Shoes in the U.S. Since then he has held executive positions with retailers such as Britches of Georgetowne, Crown Books, Circuit City, The Bicycle Exchange, Ecampus.com and Storetrax, Inc. Most recently, he traveled to Dallas, Texas to open the world’s first energy efficiency store for Current Energy, LLC, a company funded by Ross Perot, Jr. Marc joined the SBDC in 2009 as a Retail Industry Consultant and has delivered over 70 seminars and assisted over 300 retailers throughout Virginia.
The workshop “Staying Relevant to a Changed Customer” will focus on how economic conditions have changed how customers shop and buy. Independent retailers need to understand the new economy in order to survive and thrive in business. Learn how to: Adapt to a new economy, Differentiate and define your customer, Master retailing basics, Market and advertise, Make your business a shopping destination, Build your brand, Increase sales in a poor economy and merchandise strategically – including window displays.
The workshop “Team Eventacular” will focus on having an event in your town. Want to know the best ways to leverage the increased traffic? Learn how everyone ̶ town personnel, event planners, and merchants ̶ can benefit from the extra exposure to new customers: Effective ways to work together, what to do before, during and after the event, do’s and don’ts, success stories from other towns, and the best ways to maximize profits.
Marc Wilson will also be available for personal consultations. For more info, contact Downtown Manager Jennifer Bell at firstname.lastname@example.org or 540-535-3660.